Social Design | Event Design
The House Of Angostura
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The House Of Angostura
To celebrate the Summer of Swizzle, Angostura hosted Swizzle Royale – a North American bartender competition and U.S. consumer contest that invites amateur and professional bartenders to showcase their unique swizzled creations, because summer celebrations are better with a swizzle. We were asked to create supporting social posts for the event. I led the creative direction for the social posts and also designed a table top for the event.
To engage consumers on their social channels we started a hashtag #SwizzleContest to capture the excitement of everyone participating.
The Swizzle Royale digital contest engages over-21 consumers across the U.S. to swizzle and share their own delicious cocktail or mocktail concoctions through the #SwizzleContest. Entries were judged by a panel of experts and the Swizzle Royale Instagram contest Grand Prize winner received an all-expenses-paid trip to Austin, Texas to attend the Austin City Limits Music Festival. Below are examples of social graphics created to promote the contest as well as table tops I designed.