Social Design
Prince Harry’s Invictus Games
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Invictus Games
The international Invictus Games was established by Prince Harry to harness the power of sport to inspire recovery and support rehabilitation. The Games are the only international event of its kind involving nearly 500 service members across 14 countries competing in 10 adaptive sporting events. To raise awareness a series of over 100 social media graphics for platforms including Facebook, Twitter and Instagram were created.
With the main focus being building awareness for the Invictus Games our main goal was outreach through social media channels.
15,000+
Twitter followers
46,000+
Facebook followers
9,000+
Instagram followers
Promoting the Invictus Games and creating awareness helped shed light on the support average citizens had for the soldiers and everyone involved in the games. Take a look at the impact the graphics had on the followers and how much they truly supported the soldiers. Click on the icons for a deeper dive into the support shown across all the social channels.
